Use the full wordmark or standalone icon in an approved colorway.
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Diatype is primary; use Outfit where Diatype is unavailable.
Diatype
Avana uses Diatype for product and marketing surfaces. It keeps dense protocol content readable while still feeling sharp and editorial.
Outfit
Outfit is a fallback specimen for contexts where Diatype is unavailable. Diatype remains the primary typeface for the product experience.
Pair white and ink with Avana cyan for emphasis.
Core Colors
The Avana palette is intentionally simple: white for space, ink for clarity, and cyan for recognition.
Avana White
Primary surface for product pages, cards, documentation, and layouts that need room to breathe.
Avana Ink
Main text and dark logo color. Use it when contrast and authority matter.
Avana Cyan
Primary accent for active states, links, key highlights, and Avana-led calls to action.
Give it clear space and avoid stretching, recoloring, or adding effects.
Things to avoid
Keep the Avana mark intact. These examples show the treatments that make the logo harder to read or less recognizable.
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Do not stretch or compress the logo.
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Do not rotate or flip the mark.
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Do not recolor the logo outside approved colorways.
Do not crop the mark or place it too close to an edge.
Do not add shadows, gradients, outlines, or effects.
PartnerDo not crowd the mark with partner logos or UI labels.