Skip to main content
Avana logo

Brand

Official Avana logos, colors, typography, and rules for using the brand clearly.

Download Kit
Primary mark

Logo

Voice & rhythm

Typography

Diatype

Avana uses Diatype for product and marketing surfaces. It keeps dense protocol content readable while still feeling sharp and editorial.

AaBbCc

Outfit

Outfit is a fallback specimen for contexts where Diatype is unavailable. Diatype remains the primary typeface for the product experience.

AaBbCc
Palette system

Color

Core Colors

The Avana palette is intentionally simple: white for space, ink for clarity, and cyan for recognition.

Avana White

Primary surface for product pages, cards, documentation, and layouts that need room to breathe.

Avana Ink

Main text and dark logo color. Use it when contrast and authority matter.

Avana Cyan

Primary accent for active states, links, key highlights, and Avana-led calls to action.

Avana Token

Icon

Primary Token Mark

Avana token uses the circular mark as the default asset image for exchange listings, token pages, market tables, and launch materials.

Avana circular 3D token icon

Framed Token Mark

Avana token uses the rounded-square mark for interfaces that expect a square asset tile, including wallets, app grids, dashboards, and compact product views.

Avana rounded-square 3D token icon
Use it well

Logo Guidelines

Things to avoid

Keep the Avana mark intact. These examples show the treatments that make the logo harder to read or less recognizable.

Stretched logo example

Do not stretch or compress the logo.

Rotated icon example

Do not rotate or flip the mark.

Recolored logo example
Second recolored logo example

Do not recolor the logo outside approved colorways.

Cropped logo example

Do not crop the mark or place it too close to an edge.

Logo with effects example

Do not add shadows, gradients, outlines, or effects.

Crowded spacing examplePartner

Do not crowd the mark with partner logos or UI labels.

Frequently asked questions